Put your best feature forward with Product Testing
Successful product launches start in the lab. Whether you are trying to impress the media, get your channel partners in the right selling groove, or simplifying complex technology for consumers, we can help.
Our scalable lab environment allows us to create testing packages for any situation. From basic features and benefits analysis to complete benchmark assessment that can be used for independent performance certification.
Our testing framework mirrors or surpasses the procedures used by major magazines, providing highly accurate simulations of what you can expect from the press.
Flexible Test Packages To Suit Your Specific Needs
Feature Evaluation
Essential features and benefits analysis yields crisp and technically validated product messages.
Competitive Comparison
A showdown with your main competition to tell you if your differentiator is really different.
Performance Benchmark
Real world stress test provides independent certification of product performance.